The global hair care brand, TRESemmé has been the go to brand for hair professionals all over the world. Its products have been used in the backstage for many major fashion events, including the New York Fashion Week at which TRESemmé is an official sponsor.
With the same spirit, TRESemmé has owned the fashion platform in Bangladesh, sponsoring fashion events since its launch back in 2015.This year, TRESemmé is going to revolutionize the Bangladesh fashion scene by launching the biggest fashion event of the country, “TRESemmé Bangladesh Fashion Week 2019”.
TRESemmé is partnering with Fashion Design Council of Bangladesh (FDCB), a non-profit organization that aims to promote Bangladeshi culture and fashion internationally by creating a market for our “deshi” products. 19 local and 11 foreign designers will showcase their work in the fashion week over three consecutive days. TRESemmé will also work closely with top hair stylists in the country to set the hairstyling trend of the year the same way the Global TRESemmé stylists inspire hair trends.
Nafees Anwar, Beauty & Personal Care Director of Unilever Bangladesh announced the event. Maheen Khan, President of FDCB also spoke at the press conference.
TRESemmé aims to set a permanent fashion fixture in Bangladesh’s cultural calendar and influence the fashion revolution with this event. TRESemmé Bangladesh Fashion Week will take place from 23 to 25 February 2019 at International Convention City Bashundhara, Hall-1, Dhaka. Le Meridien Dhaka is the Hospitality Partner of this event.